Have you heard of “greenwashing”? This is a really sneaky tactic used by companies, and I don’t want you to fall for this trick. By the end of this post you’ll be able to avoid getting duped!
You may have noticed that the natural beauty/clean beauty market has boomed in recent years. More and more existing companies are jumping on the bandwagon, and new companies sprouting up everywhere. In general, this is great, because we have more healthy, non-toxic, products to choose from.
But, “greenwashing” essentially takes advantage of our *assumptions* about what products will be safe and non-toxic through a variety of means — mainly the use of marketing (key words, design elements, etc) to make us think a product is safe, when it may not be much better than the conventional product on the shelf next to it.
What do I mean by this? I mean companies making products that ARE NOT non-toxic, are marketing their products as a non-toxic and safe. UGH!
Let’s walk through what to look for.
What kind of keywords do companies often use to “greenwash”?
What kind of design might companies use to greenwash?
-Nature themes like leaves and flowers
-Graphics that resemble companies *actually* making safe products (copy-cat design)
This practice is deceptive, and it lulls potential customers into a sense of security and complacency.
Greenwashing can be done in many ways.
Let’s walk through an example: